Fern + Juniper - Brand Identity & Packaging
 

A distinctive visual identity for a modern dried-flower studio. Fern + Juniper creates wild, characterful dried-flower arrangements with a natural, eclectic feel. The branding was designed to reflect that individuality, combining organic botanical forms with a playful, contemporary graphic language.
 

The identity centres around a bold black-and-white spotted pattern, paired with a warm mustard yellow and earthy kraft tones. The contrast gives the brand a confident, recognisable personality while still feeling connected to nature. The pattern becomes a key part of the brand experience, wrapping bouquets and creating an instantly recognisable piece of packaging. The simple Fern + Juniper wordmark and circular yellow stamp add a crafted, tactile quality that works beautifully alongside the natural textures of dried grasses, foliage and flowers.
 

Project included: Brand identity | Packaging | Art direction